What is a video podcast and how do you make one?

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Wat is een video podcast en hoe maak je er een?

Podcasts have become an indispensable part of our daily lives. More and more people listen while exercising, traveling, working, or doing whatever else they want. However, alongside the traditional audio podcast, a new format is rapidly gaining popularity: the video podcast. This format combines image and sound, allowing you to watch as well as listen. This makes the experience much more personal and helps the creator build a stronger connection with the viewer.

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What is a video podcast?

A video podcast is a podcast where both audio and video are recorded and shared. So you can not only listen to the episode but also watch it on platforms like YouTube, Spotify, or social media. This makes the overall experience more personal, as viewers see emotions, body language, and interactions between the podcast's speakers.

Why a video podcast?

Podcasts have become incredibly popular in recent years. People enjoy listening to conversations, stories, and interviews while exercising, traveling, or working. But increasingly, audio is being combined with visuals.

A video podcast offers a number of clear advantages:

Enhanced immersion: Viewers see emotions, body language, and interaction. This can make the stories or interviews more vivid and personal.

Greater reach: In addition to listening platforms like Spotify and Apple Podcasts, you can also post your video podcast on YouTube. This way, you reach new audiences who might never listen to an audio podcast.

Additional content: You can use a video podcast in various ways. For example, you can post short, engaging clips on TikTok and Instagram to entice viewers to watch or listen to your podcast.

What's better: podcast or video podcast?

  • Audio podcast

    • Ideal for on the go and multitasking
    • Lower production costs and easier to make
    • Focus completely on the content of the conversation

  • Video podcast

    • More work and higher demands on equipment and installation
    • Increase reach by using video on multiple platforms
    • Stronger connection with your audience through images and emotions

Step-by-step plan: How do you make a video podcast?

Want to create a video podcast? Below you'll find all the steps to start your own video podcast.


1. Determine your format and target audience
Do you want to record interviews, have a conversation, or tell your story solo? Think carefully about your target audience and adapt your style accordingly.

2. Choose the right equipment
The right equipment can make all the difference in your podcast. So make sure you have the right tools, such as a camera, smartphone, microphone, and lighting. Read more about choosing the right equipment for your video podcast in the blog below.
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3. Recording and software
For recording: Use your camera or smartphone. For additional support, you can use OBS Studio or Riverside.

For editing: Adobe Premiere and Sony Vegas are very popular. Looking for a free editing program for your video podcast? Then CapCut is the best option.

4. Record your video podcast
Ensure a quiet environment with a suitable setting. Test your sound and camera beforehand.

5. Editing and publishing
Trim silences, add an intro and outro, and ensure the video podcast flows smoothly. Publish the full episode on YouTube as a video podcast and upload the audio version to platforms like Spotify, Apple Podcasts, and Google Podcasts.

6. Promote your podcast
A podcast doesn't grow on its own. Create short clips or highlights from your episode and share them on TikTok, Instagram, and LinkedIn. This way, you'll attract curious viewers to your full-length video podcast and build an audience faster.

What equipment do you need for a video podcast?

Creating a professional video podcast doesn't require much, but it does require the right foundation. With the right equipment, you can ensure both the visuals and audio are flawless, making your podcast enjoyable to watch and listen to.

1. Microphone
Good sound is the foundation of a podcast. You can tolerate a poor video, but poor sound will immediately turn viewers off. Therefore, also purchase a decent microphone. This could be a USB microphone for easy use or a wireless set if you're working with several people.

2. Camera or smartphone
For video, you can use a mirrorless or DSLR camera. Many modern phones record high-quality video. Make sure your camera is stable and properly aligned.

3. Tripod
A wobbly image looks unprofessional. A tripod or mount will keep your camera or smartphone steady and the image stable during recording.

4. Lighting
Good lighting makes a significant difference. A simple LED light or ring light ensures your face is clearly visible, instantly improving your shot.

5. Headphones
While recording, it's helpful to listen in to ensure everything is coming in correctly. This prevents you from discovering noise or interference in the sound afterward.

Podcast gear

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